This workshop is designed to provide you with the tools and knowledge to produce a comprehensive marketing budget.
The goal is to fully understand your priorities as to the marketing spend and the resources required to achieve your
marketing goals. A marketing budget template (attached) will be provided to you for your own modeling.
· Definitions of various spend categories
· Alignment of staffing and other resources
– Allocation of spend dollars
· Actual to Budget variances and how to adjust the budget
· Roll forward from actual spend?